Grant Awarded to iCow

Awarded on 7 Nov 2011


Information and Communication Technology

Grant amount £4,000.00

The Indigo Trust is delighted to announce that it has awarded a grant of £10,536 to the prize-winning iCow app. The grant is to be used towards the cost of setting up a customer care centre designed to handle feedback and provide support to registered users. We subsequently awarded the iCow team a further £4,000 towards salary and administrative costs.

Due to be launched in Kenya later this month, iCow is a mobile application that has been specially developed for small-scale dairy farmers. The app acts as a virtual veterinary nurse and midwife for dairy farmers, giving advice on issues such as gestation, milk production and fodder. Specifically designed to run on low-end phones and available in a number of languages, iCow delivers SMS or voice messages to farmers that have registered for the service. Once registered, users input key data about their cow, such as expected calving or insemination date, and receive tailored messages and advice on caring for their cow. It is hoped that this innovative app, which won first prize in a recent Apps4Africa competition, will reduce cow mortality and lead to healthier calves and better yields for dairy farmers.

The Indigo Trust looks forward to working with the developers of the iCow app in the months ahead and is excited by the possibilities it will offer to small-scale dairy farmers.